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Traders & exhibitors · 2026/2027 season

Stalls and attractions with character

We are looking for offers that enrich the Christmas BOULEVARD: arts and crafts, gift ideas, hands-on activities, games and attractions for families.

Propose a stall or attractionApply in three steps.

At a glance

  • 28/11/2026 to 10/01/2027 (subject to final confirmation)
  • Viale Gramsci, Milano Marittima
  • For families and festive visitors
  • Space and terms agreed after the selection

Who is it for?

  • Artisans
  • Creative exhibitors
  • Gift sellers
  • Attraction operators
  • Hands-on activity providers
  • Games and family entertainment

Selling food or drinks? There are separate applications for that: Food chalet · Winter garden bar

Attractions and stalls application

Three short steps: contact, proposal, review.

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Good to know

  • Christmas season by the sea

    From the first weekend of Advent until after Epiphany, on Viale Gramsci in the heart of Milano Marittima.

  • Space subject to checks

    Space, chalets and connections are checked case by case.

  • Terms by agreement

    The commercial model is agreed in writing after the selection.

Space, permits and terms

  • Describe your offer, the space you need, the type of set-up and your power requirement.
  • Space can only be confirmed once availability has been checked.
  • Your attraction or stall remains subject to the necessary technical and legal permits; accepting your application does not replace them.

The planned opening days and times are shown in the event’s opening calendar. View the opening calendar

Selection and participation

Participants are selected by VACANTO SRL, which reviews the applications and decides on the overall mix of the programme.

Applications are assessed in particular on the quality and originality of the proposal, how well it fits the event concept, its organisational and technical feasibility, and the variety and appeal of the overall line-up.

Submitting an application does not entitle you to take part. The final selection, the conditions of participation, the available pitches and the organisational arrangements will be communicated and agreed in writing once the selection process is complete.

Other ways to take part

The Christmas BOULEVARD offers further ways to take part.
  • Food

    Run a food chalet

    For restaurants, bars, pastry shops, bakeries and food businesses with savoury, sweet or Christmas specialities.

  • Artists & entertainment

    Bring your art to the boulevard

    For music, shows, walking acts and family entertainment.

  • Winter garden bar

    Run the winter garden bar

    For associations, charities, volunteer and community groups, schools – and food businesses too.

  • Event team

    Join the event team

    Bar service, set-up and logistics, event organisation and visitor support.

  • Partners & sponsors

    Work with us as a partner

    For companies, brands and institutions interested in working with us.